In certain circumstances undoubtedly the best multivariate market research approach! Don't just believe us - some unsolicited comments follow:
“I would like to take the opportunity to say how pleased we at HP have been with the information from the SIMALTO project. The image data quantified for the first time what many of us suspected but could not prove regarding our ‘robustness image’. And the feature value information has found several direct applications in our business plan and strategic planning activity. We will definitely be recommending this approach in future suitable projects” HEWLETT PACKARD
“SIMALTO saved our engineering staff over $600,000 in development costs for a feature that everyone wanted, but were not willing to pay for. Without SIMALTO we would have developed the feature and later conducted research to find out why we were priced out of the market. Our planners are in safe hands with you.” DU PONT
The recent “SIMALTO analysis directly predicted the customer preferred specification we are now about to launch, which had previously taken us three years of trial and error to evolve.” ROVER GROUP
“SIMALTO
results were straightforward and directly answered my key product
planning questions.”
XEROX
“First, let me say that our experience with SIMALTO on the worldwide combine study was quite good. I believe that both strategic and tactical decisions with respect to future combine markets have significantly benefited from the SIMALTO study and specifically the market model. We continue to rely on the model and brand equity information as we attempt to increase market share in traditional markets with new combine configurations. Overall, the impact of SIMALTO in reducing uncertainty in our decision-making is becoming more widely recognised and appreciated within Deere.” DEERE & COMPANY
“SIMALTO
certainly raises the credibility of what market research can offer -
shows market research can be more than just sending out questionnaires
and adding up answers - results were very actionable with a very clear
set of priorities”
UAP
INSURANCE
“At
last with SIMALTO, we’ve got some market research data we can
effectively analyse to help achieve our number one business priority –
Customer Satisfaction.” RANK
XEROX
“SIMALTO
is a very objective tool - customer-driven taking us away from political
debating. It actually links into our real service standards, and
involving internal staff helped give credibility to these standards.”
ROYAL
INSURANCE
“SIMALTO
accurately predicted the details of 2 packages which subsequently have
proved to be our two most popular products in this sector by a
considerable margin.” WEATHERBYS
“Some of the best analysis that the Motor Industry has seen in many years. The leadership team were delighted with the results of the survey, which has given our business the information needed to make a number of fundamental decisions.” GE CAPITAL
