SIMALTO data has been analysed:-
| In the following product fields: |
|
Telecoms |
Copiers |
Pharmaceuticals |
Health Care |
Supermarkets |
|
Computers |
Credit Cards |
Trains |
Electricity |
Banking |
|
Automobiles |
Town Councils |
Hotels |
Gas |
Insurance |
|
Petroleum |
Medical Equipment |
Airlines |
Water |
Employees |
|
Couriers |
Mail
Order |
Breakfasts |
Drinks |
Food |
|
From the following countries: |
|
Australia |
Denmark |
Hong Kong |
Malaysia |
Turkey |
|
Belgium |
England |
Ireland |
Norway |
USA |
|
Brazil |
France |
Italy |
Poland |
New
Zealand |
|
Canada |
Germany |
Japan |
Spain |
Singapore |
|
China |
Holland |
Mexico |
Sweden |
|
Many
major clients are multiple users on many distinct studies during
1990-2000,
e.g. GE,
Hewlett Packard, Xerox , British Airways, Scottish Power, AT&T,
Carrier
RFT can call upon
quality fieldwork agencies with experience in face-to-face,
phone-mail-phone, CAPI and Internet SIMALTO interviewing in the USA,
Europe and other countries listed above.
Because
it has advised over 100 major companies and/or their market
research/marketing agencies on how to solve service/product/brand
optimisation problems, RFT has a unique experience available to the user
of its services to help their research problems.
Project design and analysis consultancy on over 200+ projects, and fieldwork management experience in many of them provide RFT with the edge when it comes to:
| Designing a SIMALTO questionnaire to suit your problem |
| Advising on and managing SIMALTO fieldwork |
| Creating a
data analysis package to provide the best insight and
interpretation of the information |
Experience shows that adding a few questions, properly phrased, put into context and correctly analysed, can make all the difference between a routine, run-of-the-mill study, and one that really gets noticed and used by decision makers.
Experience also
shows omitting "nice-to-know" questions which are not going to
be actionable in any event, can improve the remaining data quality and
reliability.
If you need to
know more about the mechanics of a SIMALTO survey we recommend you read
our detailed paper, "The
SIMALTO+PLUS Expert System Analysis Approach to Optimising Product/
Service Specification Within Price/ Cost Constraints" in
addition to this web site. E-Mail us
to obtain a copy.
SIMALTO enjoys a
unique 'Trade Off' method benefit of explicitly quantifying how many
customers 'perceive they have now', or 'expect', or have a 'priority
need for', or 'will pay for' a given unambiguously defined service
performance level or product benefit.
This is very valuable information in its own right.
(Compare it with the relative size only scores from 5-point
attribute scales or ratings out of 10 or 100 data, which only provide
comparison, not benchmark information.)
RFT SIMALTO uses rule-based expert system analysis which allows up to 35 attributes, each with up to 9 options/ levels to be accurately evaluated, without the respondent fatigue and mathematical limitations/ restrictions of regression analysis applied to conjoint utility/discrete choice approaches (which in effect limit the latter's reliability to around 5 or 6 attributes)
