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Applications
Typical Questions posed of SIMALTO:
- How do customers perceive my product/service to be performing?
- How does it compare with the competition?
- Is it meeting all, most or any of their expectations?
- Am I getting the optimal return on my investment in terms of my own customer’s loyalty, and conversion of competitor customers to my product?
- If not, how should I reallocate my product/service budgets - which attributes need changing and by how much?
- What is the product price-demand elasticity curve?
- Is there a range of different product/service qualities, possibly at different prices, to optimally satisfy customers with different benefit needs and priorities, and if so what are the defining standards of each?
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