Comments

Product Development

“I would like to take the opportunity to say how pleased we at HP have been with the information from the SIMALTO project.  The feature value information has found several direct applications in our business plan and strategic planning activity.  And the brand equity/image data confirmed what we suspected, but had been unable to prove.  We will definitely be recommending this approach in future suitable projects”              HEWLETT PACKARD
                                                                            
“SIMALTO saved our engineering staff over $600,000 in development costs for a feature that everyone wanted, but were not willing to pay for.  Without SIMALTO we would have developed the feature and later conducted research to find out why we were priced out of the market.  Our planners are in safe hands with you.”          DUPONT

“First, let me say that our experience with SIMALTO on the worldwide combine study was quite good.  I believe that both strategic and tactical decisions with respect to future combine markets have significantly benefited from the SIMALTO study and specifically the market model.  We continue to rely on the model and brand equity information as we attempt to increase market share in traditional markets with new combine configurations.  Overall, the impact of SIMALTO in reducing uncertainty in our decision-making is becoming more widely recognised and appreciated within Deere.” DEERE & COMPANY

Service Optimisation

“SIMALTO certainly raises the credibility of what market research can offer - shows market research can be more than just sending out questionnaires and adding up answers - results were very actionable with a very clear set of priorities”    
UAP INSURANCE  

Some of the best analysis that the Motor industry has seen in many years.The leadership team were delighted with the results of the survey, which has given our business the information needed to make a number of fundamental decisions.” 
GE CAPITAL

“We are thrilled with the research and will be putting some muscle behind building the financial models that will use it.We will want to engage you all, and your SIMALTO models/simulations as we get deeper into our discussions.”    AOL Time Warner

Local Government

 “ SIMALTO modelling is absolutely fabulous.  It’s at the heart of our budget consultation.  The members love it and use it and all of the public who participate in it think it’s fantastic”
Diane Wood, Assistant Chief Executive
Policy, South Tyneside

“ I feel it is really important that we, as elected councillors, don’t just rely on considering our priorities for spending but also test them with residents across the city, to help inform us of what they think the priorities should be”
Gerald Vernon-Jackson. Leader, Portsmouth Council

“ The community was aware the council had a real interest in their views.  The  outcome is that you find out not only what people believe is important, but what they are prepared to pay for it.”
CEO, Perth, Australia

“ Knowing this was what the (silent) majority of our residents wanted made making the final (cost cutting)decisions easier.”
Councillor Griffiths, Portfolio Holder,   Resources, Dacorum