Data Collection

The client and researcher create a SIMALTO matrix of different service or product options. Each row of the matrix is the ‘attribute’ and the elements of that row are the different options (discretionary changes or levels of service) for that attribute.

Optionally the actual or relative costs or prices of the options are incorporated into the matrix. This is particularly useful when different options cost different amounts to deliver. In our experience, cost or price usually acts more as a constraint rather than as a variable.

Up to 30 or more attributes may be included in a face-to-face ‘paper and pen’ SIMALTO survey, but not more than 20 are recommended for web questionnaires.

Two demonstration questionnaires have been prepared, with the links as shown below. Interested parties can complete each of them in less than 10 minutes.

You can chose to prioritise services provided by a bank at
www.sharesim.arachsys.com/login/bankdemo.jsp

or you can ‘design’ your own credit card at
www.sharesim.arachsys.com/login/carddemo.jsp